Handbook

You will learn to use basic statistical techniques and apply them to problems across a range of areas in business. A particular focus is equipping you to effectively interpret and communicate the results of your analyses. The unit covers a range of topics including; descriptive statistics applied to both categorical and numerical data, such as using tables, charts, standardisation techniques and measures of location and dispersion on grouped and ungrouped data; analysis of the relationships between variables using correlation, simple and multiple linear regression, including extensions to categorical explanatory variables and time series data with applications to forecasting; the concept of sampling as a way of understanding the characteristics of the population of interest; constructing and interpreting confidence intervals; fundamentals of hypothesis testing including testing hypotheses about the mean, proportions, differences between means and slope coefficients in linear regression. Relevant business software, such as Excel, will be used.