MKW3610 - Marketing strategy and implementation

Overview

The development and implementation of effective marketing strategies is one of the key success factors for marketers in competitive markets. This unit provides an integrated perspective of the planning, implementation, evaluation, and control of marketing strategies. In doing so, the unit focuses on the practical application of marketing and other … For more content click the Read More button below.

The development and implementation of effective marketing strategies is one of the key success factors for marketers in competitive markets. This unit provides an integrated perspective of the planning, implementation, evaluation, and control of marketing strategies. In doing so, the unit focuses on the practical application of marketing and other strategy-related concepts, techniques and analytical tools in marketing decision-making processes.

Offerings

S1-01-MALAYSIA-ON-CAMPUS

S2-01-MALAYSIA-ON-CAMPUS

Requisites

Prerequisite

Prohibition

Contacts

Chief Examiner(s)

Sarabjit Kaur

Learning outcomes

On successful completion of this unit, you should be able to:

evaluate the application of marketing strategy of the organisation through research

develop a sustainable marketing plan, which incorporates the specific elements of the marketing mix to achieve specific marketing objectives

demonstrate appropriate written and oral communications skills for effective presentation of marketing strategies

reflect marketing skills in a professional context.

Teaching approach

Problem-based learning

Work-integrated learning

Active learning

Case-based teaching

Assessment

1 - Within semester assessment

Scheduled and non-scheduled teaching activities

Tutorials

Workload requirements

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.