Overview

The unit covers environmental factors affecting international marketing, the field of international business, international marketing research and marketing decisions, entry strategies, marketing planning, controlling and strategy for international business.

Offerings

S1-01-MALAYSIA-ON-CAMPUS
S2-01-MALAYSIA-ON-CAMPUS

Contacts

Chief Examiner(s)

Dr Ankita Misra

Learning outcomes

On successful completion of this unit, you should be able to:
1.

assess the influence of environmental factors on selecting a foreign market in an international context

2.

evaluate market entry and internal organizational strategies for a market in the global context

3.

investigate the effects of global trends and issues on marketing initiatives during the strategic planning process

Teaching approach

Enquiry-based learning
Active learning
Problem-based learning

Assessment

1 - Within semester assessment

Scheduled and non-scheduled teaching activities

Tutorials

Workload requirements

Workload