Overview
The unit covers environmental factors affecting international marketing, the field of international business, international marketing research and marketing decisions, entry strategies, marketing planning, controlling and strategy for international business.
Offerings
S1-01-MALAYSIA-ON-CAMPUS
S2-01-MALAYSIA-ON-CAMPUS
Requisites
Prerequisite
Prohibition
Contacts
Chief Examiner(s)
Dr Ankita Misra
Learning outcomes
On successful completion of this unit, you should be able to:
1.
assess the influence of environmental factors on selecting a foreign market in an international context
2.
evaluate market entry and internal organizational strategies for a market in the global context
3.
investigate the effects of global trends and issues on marketing initiatives during the strategic planning process
Teaching approach
Enquiry-based learning
Active learning
Problem-based learning
Assessment
1 - Within semester assessment
Scheduled and non-scheduled teaching activities
Tutorials
Workload requirements
Workload