Overview

This unit is designed to provide you with a theoretical and practical appreciation of the central role marketing communication plays in the general business environment. The unit provides a framework for examining, analysing and evaluation various aspects of the marketing communications process and the relevant marketing communications tools most commonly … For more content click the Read More button below.

Offerings

S1-01-MALAYSIA-ON-CAMPUS
S2-01-MALAYSIA-ON-CAMPUS

Contacts

Chief Examiner(s)

Mr Shafiullah Anis
Jeong Hahm

Learning outcomes

On successful completion of this unit, you should be able to:
1.

apply concepts and models in IMC to gain insights into building brands

2.

evaluate the social, legal and ethical issues associated with marketing communication from both national and international perspectives to effectively operate within professional boundaries

3.

design advertising content to market a product or service following the marketing principles

4.

demonstrate teamwork skills by working on team projects.

Teaching approach

Active learning
Case-based teaching
Problem-based learning
Work-integrated learning

Assessment

1 - Within semester assessment

Scheduled and non-scheduled teaching activities

Tutorials

Workload requirements

Workload