Overview
Modern marketing requires an understanding of strategy, ever-evolving digital tools and techniques, and an entrepreneurial mindset. Taking a practical approach, this unit equips you to effectively plan, implement, evaluate, and control digital marketing strategies for the virtual marketplace. It focuses on the application of core marketing strategy-related concepts, digital research … For more content click the Read More button below.
Offerings
S2-01-MALAYSIA-ON-CAMPUS
Requisites
Prerequisite
Contacts
Chief Examiner(s)
Dr Sumit Malik
Learning outcomes
On successful completion of this unit, you should be able to:
1.
identify upon reflection a potential personal or entrepreneurial opportunity in a virtual marketplace based on digital innovation
2.
evaluate components of digital marketing strategy at different levels of an organisation by effective collaboration in teams
3.
prepare a viable digital marketing plan addressing contemporary digital marketing issues and trends resulting in customer acquisition, engagement, and retention
4.
communicate ideas effectively to different audiences through both oral and written mediums.
Teaching approach
Problem-based learning
Active learning
Assessment
1 - Within semester assessment
Scheduled and non-scheduled teaching activities
Tutorials
Workload requirements
Workload
Learning resources
Required resources