Overview

AI in Marketing is an innovative academic unit exploring AI's disruptive and transformative potential in modern marketing. This unit enables you to critically understand the paradigm shift in marketing due to AI's influence. It emphasizes enhancing your skills for competitive advantage by understanding, creating, communicating, and delivering customer value in … For more content click the Read More button below.

Offerings

S1-01-MALAYSIA-ON-CAMPUS

Requisites

Contacts

Chief Examiner(s)

Mr Shafiullah Anis

Learning outcomes

On successful completion of this unit, you should be able to:
1.

discuss the philosophical and conceptual foundations of AI for application in Marketing

2.

develop AI-driven marketing solutions using appropriate concepts, models, techniques for for business challenges

3.

evaluate AI-driven marketing for commitment to ethical and socially responsible business solutions.

Teaching approach

Active learning
Case-based teaching
Problem-based learning

Assessment

1 - Within semester assessment

Scheduled and non-scheduled teaching activities

Tutorials

Workload requirements

Workload