MKM3450 - Social media marketing

Overview

The aim of this unit is to provide you with basic knowledge of how e-commerce activities are handled using online social media. You will learn about concepts that include theories in social commerce, social commerce strategy, benefits and limitations of social commerce, Facebook commerce, social media marketing, performance management and … For more content click the Read More button below.

The aim of this unit is to provide you with basic knowledge of how e-commerce activities are handled using online social media. You will learn about concepts that include theories in social commerce, social commerce strategy, benefits and limitations of social commerce, Facebook commerce, social media marketing, performance management and metrics of social commerce, customer relationship management in social media, issues in social commerce implementation and qualitative and quantitative social media analysis.

Offerings

S2-01-MALAYSIA-ON-CAMPUS

Requisites

Prohibition

Prerequisite

Contacts

Chief Examiner(s)

Dr Racheal Louis Vincent

Learning outcomes

On successful completion of this unit, you should be able to:

evaluate the effectiveness of different social media platforms across diverse business contexts

explain the importance of social media marketing for customer relationship management

appraise social media in digital marketing campaigns to provide business solutions.

Teaching approach

Active learning

Enquiry-based learning

Assessment

1 - Within semester assessment

Scheduled and non-scheduled teaching activities

Tutorials

Workload requirements

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.