Overview

SEM is a crucial component of digital marketing and many organisations depend on on SEM to drive website traffic, generate leads, and increase conversions. This unit offers you the opportunity to apply theoretical knowledge to real-world scenarios.

Offerings

S1-01-MALAYSIA-ON-CAMPUS

Requisites

Contacts

Chief Examiner(s)

Dr Ankita Misra

Teaching approach

Problem-based learning
Enquiry-based learning
Active learning

Assessment

1 - Within semester assessment

Scheduled and non-scheduled teaching activities

Tutorials

Workload requirements

Workload