Overview
SEM is a crucial component of digital marketing and many organisations depend on on SEM to drive website traffic, generate leads, and increase conversions. This unit offers you the opportunity to apply theoretical knowledge to real-world scenarios.
Offerings
S1-01-MALAYSIA-ON-CAMPUS
Requisites
Prerequisite
Contacts
Chief Examiner(s)
Dr Ankita Misra
Teaching approach
Problem-based learning
Enquiry-based learning
Active learning
Assessment
1 - Within semester assessment
Scheduled and non-scheduled teaching activities
Tutorials
Workload requirements
Workload