MKM2300 - Introduction to digital marketing

Overview

This unit helps bring together the aspects of digital marketing and creativity in marketing as organisations directly interact with customers. The unit will explore the different ways that digital and social media tools are managed by organisations. An organisation’s virtual presence for marketing purposes will be analysed. You will have … For more content click the Read More button below.

This unit helps bring together the aspects of digital marketing and creativity in marketing as organisations directly interact with customers. The unit will explore the different ways that digital and social media tools are managed by organisations. An organisation’s virtual presence for marketing purposes will be analysed. You will have the opportunity to learn and experience the different ways of creating, processing, promoting, manipulating and adapting an online identity for a marketing organisation.

Offerings

S1-01-MALAYSIA-ON-CAMPUS

S2-01-MALAYSIA-ON-CAMPUS

Requisites

Prerequisite

Prohibition

Contacts

Chief Examiner(s)

Dr Racheal Louis Vincent

Omkar Dastane

Learning outcomes

On successful completion of this unit, you should be able to:

analyse the critical factors in digital marketing to expand base knowledge and create solutions for businesses

integrate the digital marketing tools and/or strategies for managing digital marketing campaigns

design a digital marketing plan by incorporating entrepreneurial skills to generate new ideas for the business.

Teaching approach

Case-based teaching

Problem-based learning

Active learning

Assessment

1 - Within semester assessment

Scheduled and non-scheduled teaching activities

Tutorials

Workload requirements

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.