Handbook

You must be enrolled in course B6010, B6042, B6047, B6052, S6004, or be granted permission by the Chief Examiner to undertake this unit. 

This unit engages you in enquiry-based learning, where you will be encouraged to use your own knowledge to develop and engage in a process of enquiry, study and research to identify areas to be investigated and an approach to doing so.

This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.

This unit includes case-based teaching, where you apply your knowledge and engage in analytical and reflective thinking to solve complex contextual scenarios. Activities are often designed so that there is not one clear answer, but you need to work together to examine, analyse and make decisions to resolve the situation.

• Applies to all offerings

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.

Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary. Marketing Channel Strategy: An Omni-Channel Approach. International Student Edition. 9th ed. Taylor & Francis. 2019