Overview
Contemporary marketing leaders have to engage with diverse and compelling social issues. This is regardless of the sector in which marketing leaders operate - private, public, or civil society. Hence, awareness of contemporary social issues and the role of marketing in addressing these is a critical part of the modern … For more content click the Read More button below.
Offerings
S1-01-CAULFIELD-ON-BLK
Rules
Enrolment Rule
Contacts
Chief Examiner(s)
Dr Dominic Thomas
Learning outcomes
On successful completion of this unit, you should be able to:
1.
identify and assess the challenges the broader society presents to the marketplace
2.
critically evaluate complex, contradictory social phenomena from a marketing perspective
3.
demonstrate sensitive, innovative solutions utilising a modern marketing toolkit.
Teaching approach
Active learning
Assessment
1 - Within semester assessment
Scheduled and non-scheduled teaching activities
Workshops
Workload requirements
Workload