MKF5760 - Shaping ethical marketplaces

Overview

Contemporary marketing leaders have to engage with diverse and compelling social issues. This is regardless of the sector in which marketing leaders operate - private, public, or civil society. Hence, awareness of contemporary social issues and the role of marketing in addressing these is a critical part of the modern marketing toolkit. The approach will define the marketer's contribution as responsible and effective global leaders. In this unit you will explore various marketing concepts, frameworks and techniques ranging from social marketing to macromarketing and transformative consumer research, which can help develop such awareness and facilitate informed decision making. A high level of understanding of marketing concepts will be assumed.

Offerings

S1-01-CAULFIELD-ON-BLK

Rules

Enrolment Rule

Contacts

Chief Examiner(s)

Dr Dominic Thomas

Learning outcomes

On successful completion of this unit, you should be able to:

identify and assess the challenges the broader society presents to the marketplace

critically evaluate complex, contradictory social phenomena from a marketing perspective

demonstrate sensitive, innovative solutions utilising a modern marketing toolkit.

Teaching approach

Active learning

Assessment

1 - Within semester assessment

Scheduled and non-scheduled teaching activities

Workshops

Workload requirements

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.