Overview

Contemporary marketing leaders have to engage with diverse and compelling social issues. This is regardless of the sector in which marketing leaders operate - private, public, or civil society. Hence, awareness of contemporary social issues and the role of marketing in addressing these is a critical part of the modern … For more content click the Read More button below.

Offerings

S1-01-CAULFIELD-ON-BLK

Rules

Enrolment Rule

Contacts

Chief Examiner(s)

Dr Dominic Thomas

Learning outcomes

On successful completion of this unit, you should be able to:
1.

identify and assess the challenges the broader society presents to the marketplace

2.

critically evaluate complex, contradictory social phenomena from a marketing perspective

3.

demonstrate sensitive, innovative solutions utilising a modern marketing toolkit.

Teaching approach

Active learning

Assessment

1 - Within semester assessment

Scheduled and non-scheduled teaching activities

Workshops

Workload requirements

Workload