Overview
Contemporary issues in international trade and their potential to impact on the marketing initiative of companies; the economic, political, geographic, demographic and cultural issues which influence national business environments; the conduct and outcome of market research in other countries.
Offerings
S2-01-CAULFIELD-ON-CAMPUS
Requisites
Prerequisite
Prohibition
Contacts
Chief Examiner(s)
Mr Paul Murphy
Learning outcomes
On successful completion of this unit, you should be able to:
1.
explain the issues facing the global marketplace and their influence on strategic marketing decision-making especially in the functional areas of marketing
2.
critically analyse the volatile and changeable nature of international markets and be able to apply marketing theories and knowledge accordingly
3.
evaluate the issues associated with market entry and the impact on long term survival in a target international market
4.
critically assess alternative market entry strategies and their relative value in different markets
5.
formulate marketing plans for international operations especially in the Asia-Pacific region.
Teaching approach
Case-based teaching
Active learning
Assessment
1 - Within semester assessment
2 - Examination
Scheduled and non-scheduled teaching activities
Lectures
Tutorials
Workload requirements
Workload
Learning resources
Required resources