Overview
Contemporary issues in international trade and their potential to impact on the marketing initiative of companies; the economic, political, geographic, demographic and cultural issues which influence national business environments; the conduct and outcome of market research in other countries.
Offerings
S2-01-CAULFIELD-ON-CAMPUS
Requisites
Prerequisite
Prohibition
Contacts
Chief Examiner(s)
Mr Paul Murphy
Teaching approach
Case-based teaching
Active learning
Assessment
1 - Within semester assessment
2 - Examination
Scheduled and non-scheduled teaching activities
Lectures
Tutorials
Workload requirements
Workload
Learning resources
Required resources