Overview

Contemporary issues in international trade and their potential to impact on the marketing initiative of companies; the economic, political, geographic, demographic and cultural issues which influence national business environments; the conduct and outcome of market research in other countries.

Offerings

S2-01-CAULFIELD-ON-CAMPUS

Contacts

Chief Examiner(s)

Mr Paul Murphy

Teaching approach

Case-based teaching
Active learning

Assessment

1 - Within semester assessment
2 - Examination

Scheduled and non-scheduled teaching activities

Lectures
Tutorials

Workload requirements

Workload

Learning resources

Required resources