Overview
The primary aim of this unit is to explore the use of marketing communication to build and sustain brands, based on knowledge of how communication works, the institutions which participate in the process and the practical business processes necessary to achieve and measure defined communication goals. In particular, you will … For more content click the Read More button below.
Offerings
S1-01-CAULFIELD-ON-CAMPUS
S2-01-CAULFIELD-ON-CAMPUS
Requisites
Prohibition
Prerequisite
Contacts
Chief Examiner(s)
Dr Jiemiao Chen
Learning outcomes
On successful completion of this unit, you should be able to:
1.
explain communication theories, processes and models
2.
develop an integrated marketing communication plan using emerging technologies to assist achieving marketing objectives
3.
evaluate contemporary issues in marketing communication using classic and emerging theories and terminologies.
Teaching approach
Active learning
Assessment
1 - Quiz / Test
2 - Exercise
3 - Written
4 - Written
Scheduled and non-scheduled teaching activities
Lectures
Tutorials
Workload requirements
Workload
Learning resources
Required resources