Overview

The primary aim of this unit is to explore the use of marketing communication to build and sustain brands, based on knowledge of how communication works, the institutions which participate in the process and the practical business processes necessary to achieve and measure defined communication goals. In particular, you will … For more content click the Read More button below.

Offerings

S1-01-CAULFIELD-ON-CAMPUS
S2-01-CAULFIELD-ON-CAMPUS

Contacts

Chief Examiner(s)

Dr Jiemiao Chen

Learning outcomes

On successful completion of this unit, you should be able to:
1.

explain communication theories, processes and models

2.

develop an integrated marketing communication plan using emerging technologies to assist achieving marketing objectives

3.

evaluate contemporary issues in marketing communication using classic and emerging theories and terminologies.

Teaching approach

Active learning

Assessment

1 - Quiz / Test
2 - Exercise
3 - Written
4 - Written

Scheduled and non-scheduled teaching activities

Lectures
Tutorials

Workload requirements

Workload

Learning resources

Required resources