Overview

This unit emphasises the role of marketing decision making in contemporary organisations, with particular focus on the marketing planning role and the formulation of marketing strategies.

Offerings

S1-01-CAULFIELD-ON-CAMPUS
S2-01-CAULFIELD-ON-CAMPUS

Rules

Enrolment Rule

Contacts

Chief Examiner(s)

Associate Professor Phyra Sok

Learning outcomes

On successful completion of this unit, you should be able to:
1.

describe the scope of the marketing management function and its role within organisations

2.

develop marketing mix strategies that are based on an analysis of an organisation's situation

3.

critically analyse implementation issues associated with recommended strategies

4.

present marketing strategies effectively by using appropriate analytic and communications skills.

Teaching approach

Case-based teaching
Problem-based learning

Assessment

1 - Written
2 - Written
3 - Demonstration
4 - Presentation
5 - Examination

Scheduled and non-scheduled teaching activities

Lectures
Tutorials

Workload requirements

Workload