Overview
This unit emphasises the role of marketing decision making in contemporary organisations, with particular focus on the marketing planning role and the formulation of marketing strategies.
Offerings
S1-01-CAULFIELD-ON-CAMPUS
S2-01-CAULFIELD-ON-CAMPUS
Requisites
Prohibition
Prerequisite
Rules
Enrolment Rule
Contacts
Chief Examiner(s)
Associate Professor Phyra Sok
Learning outcomes
On successful completion of this unit, you should be able to:
1.
describe the scope of the marketing management function and its role within organisations
2.
develop marketing mix strategies that are based on an analysis of an organisation's situation
3.
critically analyse implementation issues associated with recommended strategies
4.
present marketing strategies effectively by using appropriate analytic and communications skills.
Teaching approach
Case-based teaching
Problem-based learning
Assessment
1 - Written
2 - Written
3 - Demonstration
4 - Presentation
5 - Examination
Scheduled and non-scheduled teaching activities
Lectures
Tutorials
Workload requirements
Workload