Overview

This unit emphasises the role of marketing decision making in contemporary organisations, with particular focus on the marketing planning role and the formulation of marketing strategies.

Offerings

S1-01-CAULFIELD-ON-CAMPUS
S2-01-CAULFIELD-ON-CAMPUS

Rules

Enrolment Rule

Contacts

Chief Examiner(s)

Associate Professor Phyra Sok

Teaching approach

Case-based teaching
Problem-based learning

Assessment

1 - Written
2 - Written
3 - Demonstration
4 - Presentation
5 - Examination

Scheduled and non-scheduled teaching activities

Lectures
Tutorials

Workload requirements

Workload