Overview
This unit emphasises the role of marketing decision making in contemporary organisations, with particular focus on the marketing planning role and the formulation of marketing strategies.
Offerings
S1-01-CAULFIELD-ON-CAMPUS
S2-01-CAULFIELD-ON-CAMPUS
Requisites
Prohibition
Prerequisite
Rules
Enrolment Rule
Contacts
Chief Examiner(s)
Associate Professor Phyra Sok
Teaching approach
Case-based teaching
Problem-based learning
Assessment
1 - Written
2 - Written
3 - Demonstration
4 - Presentation
5 - Examination
Scheduled and non-scheduled teaching activities
Lectures
Tutorials
Workload requirements
Workload