Overview

"Failing to plan is planning to fail." The use of a marketing planning framework is known to increase the likelihood of an organisation achieving its objectives. Be it for a specific product or a brand portfolio, goods or services, for profit or not for profit, organisations large or small, effective … For more content click the Read More button below.

Offerings

S1-01-CAULFIELD-ON-CAMPUS
S2-01-CAULFIELD-ON-CAMPUS

Rules

Enrolment Rule

Contacts

Chief Examiner(s)

Mr Peter Wagstaff

Learning outcomes

On successful completion of this unit, you should be able to:
1.

explain the nature and role of marketing planning in the broader organisational context

2.

construct and present a marketing plan, using appropriate digital technologies

3.

demonstrate the value created by the marketing plan in relation to the achievement of marketing and organisational objectives

4.

discuss the complexities associated with implementing a marketing plan, and marketing, within an organisation

5.

employ the knowledge, skills and capabilities of team members while constructing and presenting a marketing plan.

Teaching approach

Research activities

Assessment

1 - Exercise
2 - Written
3 - Written
4 - Presentation
5 - Written
6 - Examination

Scheduled and non-scheduled teaching activities

Seminars
Tutorials

Workload requirements

Workload