MKF1120 - Marketing theory and practice

Overview

This unit provides you with an introduction to the discipline of marketing. It encompasses marketing's role in a dynamic organisational environment and introduces you to the concepts and strategies employed by marketers to create value for organisations and their stakeholders. The unit provides a foundation for you if you are … For more content click the Read More button below.

This unit provides you with an introduction to the discipline of marketing. It encompasses marketing's role in a dynamic organisational environment and introduces you to the concepts and strategies employed by marketers to create value for organisations and their stakeholders. The unit provides a foundation for you if you are seeking to pursue further study in marketing, however it also provides an insight into the interrelationship between marketing and other disciplines.

Offerings

S1-01-CAULFIELD-BLENDED

S2-01-CAULFIELD-BLENDED

Requisites

Prohibition

Rules

Enrolment Rule

Contacts

Chief Examiner(s)

Mr Peter Wagstaff

Moulik Zaveri

Learning outcomes

On successful completion of this unit, you should be able to:

describe the theories and frameworks that form the basis of marketing

describe how these marketing theories and frameworks are applied by organisations

explain how marketing creates value for an organisation and its stakeholders

propose appropriate marketing actions in a range of scenarios.

Teaching approach

Active learning

Assessment

1 - Artefact

2 - Project

3 - Exercise

4 - Quiz / Test

5 - Examination

Scheduled and non-scheduled teaching activities

Seminars

Tutorials

Workload requirements

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.

Learning resources

Required resources