Overview
This unit provides you with an introduction to the discipline of marketing. It encompasses marketing's role in a dynamic organisational environment and introduces you to the concepts and strategies employed by marketers to create value for organisations and their stakeholders. The unit provides a foundation for you if you are … For more content click the Read More button below.
Offerings
S1-01-CAULFIELD-BLENDED
S2-01-CAULFIELD-BLENDED
Requisites
Prohibition
Rules
Enrolment Rule
Contacts
Chief Examiner(s)
Mr Peter Wagstaff
Moulik Zaveri
Learning outcomes
On successful completion of this unit, you should be able to:
1.
describe the theories and frameworks that form the basis of marketing
2.
describe how these marketing theories and frameworks are applied by organisations
3.
explain how marketing creates value for an organisation and its stakeholders
4.
propose appropriate marketing actions in a range of scenarios.
Teaching approach
Active learning
Assessment
1 - Artefact
2 - Project
3 - Exercise
4 - Quiz / Test
5 - Examination
Scheduled and non-scheduled teaching activities
Seminars
Tutorials
Workload requirements
Workload
Learning resources
Required resources