Overview

This unit provides you with an introduction to the discipline of marketing. It encompasses marketing's role in a dynamic organisational environment and introduces you to the concepts and strategies employed by marketers to create value for organisations and their stakeholders. The unit provides a foundation for you if you are … For more content click the Read More button below.

Offerings

S1-01-CAULFIELD-BLENDED
S2-01-CAULFIELD-BLENDED

Rules

Enrolment Rule

Contacts

Chief Examiner(s)

Mr Peter Wagstaff
Moulik Zaveri

Learning outcomes

On successful completion of this unit, you should be able to:
1.

describe the theories and frameworks that form the basis of marketing

2.

describe how these marketing theories and frameworks are applied by organisations

3.

explain how marketing creates value for an organisation and its stakeholders

4.

propose appropriate marketing actions in a range of scenarios.

Teaching approach

Active learning

Assessment

1 - Artefact
2 - Project
3 - Exercise
4 - Quiz / Test
5 - Examination

Scheduled and non-scheduled teaching activities

Seminars
Tutorials

Workload requirements

Workload

Learning resources

Required resources