Overview

In today's dynamic and data-rich business environment, organisations are eager to work with people who have strong data analytics and problem-solving skills. Building on prior knowledge of marketing research, students will learn how to solve marketing problems by analysing data with relevant statistical techniques, interpreting findings, developing and effectively communicating … For more content click the Read More button below.

Offerings

S1-01-CLAYTON-ON-CAMPUS

Rules

Enrolment Rule

Contacts

Chief Examiner(s)

Dr Bhoomija Ranjan

Learning outcomes

On successful completion of this unit, you should be able to:
1.

develop an ability to translate marketing problems to testable research questions

2.

understand contemporary data analytics techniques in marketing and their relevance in today’s data-rich business environment

3.

apply relevant data analytics techniques to analyse data, interpret results and develop actionable insights to solve marketing problems

4.

communicate and present findings with clarity and conciseness.

Teaching approach

Research activities
Problem-based learning
Active learning

Assessment

1 - Within semester assessment

Scheduled and non-scheduled teaching activities

Workshops

Workload requirements

Workload

Learning resources

Technology resources