Overview

In today's dynamic and data-rich business environment, organisations are eager to work with people who have strong data analytics and problem-solving skills. Building on prior knowledge of marketing research, students will learn how to solve marketing problems by analysing data with relevant statistical techniques, interpreting findings, developing and effectively communicating … For more content click the Read More button below.

Offerings

S1-01-CLAYTON-ON-CAMPUS

Rules

Enrolment Rule

Contacts

Chief Examiner(s)

Dr Bhoomija Ranjan

Teaching approach

Research activities
Problem-based learning
Active learning

Assessment

1 - Within semester assessment

Scheduled and non-scheduled teaching activities

Workshops

Workload requirements

Workload

Learning resources

Technology resources