Overview
In today's dynamic and data-rich business environment, organisations are eager to work with people who have strong data analytics and problem-solving skills. Building on prior knowledge of marketing research, students will learn how to solve marketing problems by analysing data with relevant statistical techniques, interpreting findings, developing and effectively communicating … For more content click the Read More button below.
Offerings
S1-01-CLAYTON-ON-CAMPUS
Requisites
Prerequisite
Prohibition
Rules
Enrolment Rule
Contacts
Chief Examiner(s)
Dr Bhoomija Ranjan
Learning outcomes
On successful completion of this unit, you should be able to:
1.
develop an ability to translate marketing problems to testable research questions
2.
understand contemporary data analytics techniques in marketing and their relevance in today’s data-rich business environment
3.
apply relevant data analytics techniques to analyse data, interpret results and develop actionable insights to solve marketing problems
4.
communicate and present findings with clarity and conciseness.
Teaching approach
Research activities
Problem-based learning
Active learning
Assessment
1 - Within semester assessment
Scheduled and non-scheduled teaching activities
Workshops
Workload requirements
Workload
Learning resources
Technology resources