Overview

In an increasingly competitive market, effective marketing communication is vital for business growth. In this unit, you will learn about different marketing communication strategies and tools, with a particular focus on digital and social media communications. You will also learn how to evaluate the effectiveness of marketing communications and apply … For more content click the Read More button below.

Offerings

S2-01-CLAYTON-ON-CAMPUS

Rules

Enrolment Rule

Contacts

Chief Examiner(s)

Dr Han Chen

Teaching approach

Active learning

Assessment

1 - Within semester assessment

Scheduled and non-scheduled teaching activities

Lectures
Tutorials

Workload requirements

Workload