Overview

In an increasingly competitive market, effective marketing communication is vital for business growth. In this unit, you will learn about different marketing communication strategies and tools, with a particular focus on digital and social media communications. You will also learn how to evaluate the effectiveness of marketing communications and apply … For more content click the Read More button below.

Offerings

S2-01-CLAYTON-ON-CAMPUS

Rules

Enrolment Rule

Contacts

Chief Examiner(s)

Dr Han Chen

Learning outcomes

On successful completion of this unit, you should be able to:
1.

develop an understanding of various marketing communication strategies and tools

2.

demonstrate the strategic use of various marketing communication tools

3.

formulate relevant and creative strategies on marketing communication campaigns to better engage customers and stakeholders

4.

evaluate marketing communication strategies by analysing relevant data, and develop recommendations to maximise the effectiveness of marketing communications.

Teaching approach

Active learning

Assessment

1 - Within semester assessment

Scheduled and non-scheduled teaching activities

Lectures
Tutorials

Workload requirements

Workload