Overview
In an increasingly competitive market, effective marketing communication is vital for business growth. In this unit, you will learn about different marketing communication strategies and tools, with a particular focus on digital and social media communications. You will also learn how to evaluate the effectiveness of marketing communications and apply … For more content click the Read More button below.
Offerings
S2-01-CLAYTON-ON-CAMPUS
Requisites
Prohibition
Prerequisite
Rules
Enrolment Rule
Contacts
Chief Examiner(s)
Dr Han Chen
Teaching approach
Active learning
Assessment
1 - Within semester assessment
Scheduled and non-scheduled teaching activities
Lectures
Tutorials
Workload requirements
Workload