MKC2610 - Strategic retailing - Monash University

Overview

Strategic and data-driven decision making are increasingly becoming critical to maintain retailers’ competitive advantage and to manage retail operations effectively and efficiently. This unit aims to assist students to acquire a deeper understanding of retailing principles and practices, retailing strategies and current retail trends. Acknowledging the importance of brands in … For more content click the Read More button below.

Strategic and data-driven decision making are increasingly becoming critical to maintain retailers’ competitive advantage and to manage retail operations effectively and efficiently. This unit aims to assist students to acquire a deeper understanding of retailing principles and practices, retailing strategies and current retail trends. Acknowledging the importance of brands in retailing, this unit also introduces brand management in retailing context. Students will also learn how to optimize and improve retailer performance through data-driven decision making.

Offerings

S2-01-CLAYTON-ON-CAMPUS

Requisites

Prerequisite

Prohibition

Contacts

Chief Examiner(s)

Dr Yongfu He

Learning outcomes

On successful completion of this unit, you should be able to:

develop an understanding of retailing principles, practices and retailing strategies

examine the key trends, issues and challenges in the retailing industry

develop an understanding of various brand management strategies and their relevance to retailing strategies

understand and apply data-driven analytical techniques to optimize and improve retailer performance.

Teaching approach

Case-based teaching

Problem-based learning

Assessment

1 - Within semester assessment

2 - Examination

Scheduled and non-scheduled teaching activities

Lectures

Seminars

Tutorials

Workload requirements

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.