Overview

In today’s data-driven business environment, people who have strong data analytics and problem-solving skills are highly valued. This unit aims to provide you with fundamental analytical knowledge and reasoning skills to address diverse marketing problems. You will learn the research process, from formulating research questions and hypotheses, analysing data with … For more content click the Read More button below.

Offerings

S2-01-CLAYTON-ON-CAMPUS

Rules

Enrolment Rule

Contacts

Chief Examiner(s)

Dr Satheesh Seenivasan

Learning outcomes

On successful completion of this unit, you should be able to:
1.

state clearly the research problem, associated research questions, develop hypotheses supported by logical arguments

2.

understand the commonly used fundamental data analytics techniques in marketing

3.

apply relevant data analytics techniques to analyse data, interpret results and develop conclusions

4.

communicate and present findings with clarity and conciseness.

Teaching approach

Active learning

Assessment

1 - Within semester assessment

Scheduled and non-scheduled teaching activities

Lectures
Seminars
Tutorials

Workload requirements

Workload

Other unit costs

Costs are indicative and subject to change.
Electronics, calculators and tools: $100