Overview
In today’s data-driven business environment, people who have strong data analytics and problem-solving skills are highly valued. This unit aims to provide you with fundamental analytical knowledge and reasoning skills to address diverse marketing problems. You will learn the research process, from formulating research questions and hypotheses, analysing data with … For more content click the Read More button below.
Offerings
S2-01-CLAYTON-ON-CAMPUS
Requisites
Prohibition
Prerequisite
Rules
Enrolment Rule
Contacts
Chief Examiner(s)
Dr Satheesh Seenivasan
Learning outcomes
On successful completion of this unit, you should be able to:
1.
state clearly the research problem, associated research questions, develop hypotheses supported by logical arguments
2.
understand the commonly used fundamental data analytics techniques in marketing
3.
apply relevant data analytics techniques to analyse data, interpret results and develop conclusions
4.
communicate and present findings with clarity and conciseness.
Teaching approach
Active learning
Assessment
1 - Within semester assessment
Scheduled and non-scheduled teaching activities
Lectures
Seminars
Tutorials
Workload requirements
Workload
Other unit costs
Costs are indicative and subject to change.
Electronics, calculators and tools: $100