Overview
Throughout their lives, consumers make both simple and complex decisions about acquiring, using, or disposing of offerings. Understanding how and why these decisions are made is of great interest to marketers. Marketers can use such knowledge to understand what is valued by consumers. You will explore both the internal and … For more content click the Read More button below.
Offerings
S1-01-CLAYTON-ON-CAMPUS
Requisites
Prerequisite
Prohibition
Contacts
Chief Examiner(s)
Associate Professor Dewi Tojib
Notes
MKX2111 can be taken as an alternative to this unit
Teaching approach
Active learning
Assessment
1 - Within semester assessment
2 - Examination
Scheduled and non-scheduled teaching activities
Seminars
Tutorials
Workload requirements
Workload
Learning resources
Required resources