Overview

Throughout their lives, consumers make both simple and complex decisions about acquiring, using, or disposing of offerings. Understanding how and why these decisions are made is of great interest to marketers. Marketers can use such knowledge to understand what is valued by consumers. You will explore both the internal and … For more content click the Read More button below.

Offerings

S1-01-CLAYTON-ON-CAMPUS

Contacts

Chief Examiner(s)

Associate Professor Dewi Tojib

Notes

MKX2111 can be taken as an alternative to this unit

Teaching approach

Active learning

Assessment

1 - Within semester assessment
2 - Examination

Scheduled and non-scheduled teaching activities

Seminars
Tutorials

Workload requirements

Workload

Learning resources

Required resources