Overview
The marketing discipline can add value beyond commercial settings, particularly in the not-for-profit and government sectors.
This capstone unit will consolidate your marketing knowledge using a marketing planning framework. You will use non-traditional marketing contexts to elevate your understanding of the role and purpose of marketing beyond commercial applications. Specifically, … For more content click the Read More button below.
The unit's strong focus on developing skills in the areas of planning and implementation will benefit students seeking to pursue careers in both the profit and not-for-profit sectors.
Offerings
S2-01-PENINSULA-ON-CAMPUS
Requisites
Prohibition
Rules
Enrolment Rule
Contacts
Chief Examiner(s)
Associate Professor Fiona Newton
Learning outcomes
On successful completion of this unit, you should be able to:
1.
construct an appropriate marketing plan to achieve specific organisational objectives and goals
2.
discuss the role and use of social marketing in society
3.
apply commercial marketing tools with the aim of effecting positive change in society
4.
effectively communicate social marketing ideas and information to an organisational client.
Teaching approach
Active learning
Case-based teaching
Assessment summary
Within semester assessment: 100%
Assessment
1 - Within semester assessment
Scheduled and non-scheduled teaching activities
Lectures
Tutorials
Workload requirements
Workload
Learning resources
Required resources