Overview

The marketing discipline can add value beyond commercial settings, particularly in the not-for-profit and government sectors. This capstone unit will consolidate your marketing knowledge using a marketing planning framework. You will use non-traditional marketing contexts to elevate your understanding of the role and purpose of marketing beyond commercial applications. Specifically, … For more content click the Read More button below. The unit's strong focus on developing skills in the areas of planning and implementation will benefit students seeking to pursue careers in both the profit and not-for-profit sectors.

Offerings

S2-01-PENINSULA-ON-CAMPUS

Rules

Enrolment Rule

Contacts

Chief Examiner(s)

Associate Professor Fiona Newton

Learning outcomes

On successful completion of this unit, you should be able to:
1.

construct an appropriate marketing plan to achieve specific organisational objectives and goals

2.

discuss the role and use of social marketing in society

3.

apply commercial marketing tools with the aim of effecting positive change in society

4.

effectively communicate social marketing ideas and information to an organisational client.

Teaching approach

Active learning
Case-based teaching

Assessment summary

Within semester assessment: 100%

Assessment

1 - Within semester assessment

Scheduled and non-scheduled teaching activities

Lectures
Tutorials

Workload requirements

Workload

Learning resources

Required resources