Overview

Creating value for organisations, stakeholders, consumers, and even society as a whole, is a central theme in marketing. In this unit you will be introduced to the marketing discipline and its role within an organisation. You will gain an understanding of key frameworks, concepts, and strategies used by marketers to … For more content click the Read More button below. Given the importance of marketing in contemporary society, this unit is suitable if you are seeking a career in marketing or wanting a basic understanding of the functions of marketing in an organisation.

Offerings

S1-01-PENINSULA-ON-CAMPUS

Contacts

Chief Examiner(s)

Dr Erica Brady

Notes

Optional Peer Assisted Study Sessions (PASS) run in this unit.

Learning outcomes

On successful completion of this unit, you should be able to:
1.

describe fundamental marketing frameworks and concepts

2.

explain the role and influence of marketing in an organisational environment

3.

discuss how marketing concepts are used in the marketplace and everyday life

4.

apply key marketing concepts, tools, and techniques to a range of marketing problems

5.

discuss the role of marketing in creating value for an organisation and its stakeholders.

Teaching approach

Active learning

Assessment

1 - Within semester assessment
2 - Examination

Scheduled and non-scheduled teaching activities

Seminars
Tutorials

Workload requirements

Workload

Learning resources

Required resources