Overview

In the era of big data, the business world is deluged by huge amounts of data, of which more than 80% of the data is unstructured. In particular, unstructured text is one of the most common forms of unstructured data. Hence, knowing how to uncover business values from unstructured text … For more content click the Read More button below.

Offerings

S2-01-MALAYSIA-ON-CAMPUS

Contacts

Chief Examiner(s)

Dr Lee How Chinh

Learning outcomes

On successful completion of this unit, you should be able to:
1.

appraise the concepts and methods of text pre-processing and analytics for business applications

2.

solve business problems using text analytics techniques

3.

use appropriate diagnostic statistics and procedures to evaluate text analytics results

4.

recommend effective solutions and suggestions based on text analytics results

Teaching approach

Problem-based learning
Case-based teaching
Active learning

Assessment

1 - Within semester assessment

Scheduled and non-scheduled teaching activities

Tutorials

Workload requirements

Workload