Overview
This unit examines the effect of digital platforms on the media and communications industries. It will explore the transnational circulation of content, cultures, technology and profits in the contemporary media industries. The unit examines the emergence of big platform corporations that have created new centres of media power and influence. … For more content click the Read More button below.
Offerings
S2-01-CAULFIELD-ON-BLK
Rules
Enrolment Rule
Contacts
Chief Examiner(s)
Dr Verity Trott
Unit Coordinator(s)
Dr Verity Trott
Notes
- This unit is taught either in intensive mode or across standard teaching periods. For intensive mode teaching dates, please refer to the non-standard dates website for the census date and information regarding financial penalties.
- This unit is part of the Professional Enhancement Program
Learning outcomes
On successful completion of this unit, you should be able to:
1.
Research and analyse the business models of media and communications platforms and the content producers who use them;
2.
Explain the political, economic and regulatory contexts for contemporary media platforms and their impacts on wider media and communications industries;
3.
Analyse and discuss digital media user and production cultures;
4.
Communicate research findings and insights in a clear, concise, accurate and engaging way using written and media elements.
.
Teaching approach
Active learning
Assessment summary
Within semester assessment: 100%
Assessment
1 - Case Study
2 - Multimedia
3 - Research Task
Scheduled and non-scheduled teaching activities
Lectures
Tutorials
Workload requirements
Workload