AMU3010 - Social media and communication campaign

Overview

This unit is a capstone unit for students studying media, communications, and public relations. In this Work Integrated Learning (WIL) unit, you will draw from your disciplinary knowledge in media and communication studies to craft a digital media campaign proposal. Key areas of focus include media management, audience insight research … For more content click the Read More button below.

This unit is a capstone unit for students studying media, communications, and public relations. In this Work Integrated Learning (WIL) unit, you will draw from your disciplinary knowledge in media and communication studies to craft a digital media campaign proposal. Key areas of focus include media management, audience insight research and analysis, digital media strategy development, and proficient presentation of campaign proposals.

Offerings

S1-01-MALAYSIA-ON-CAMPUS

Rules

Enrolment Rule

Contacts

Chief Examiner(s)

Ms Joanna Lee

Unit Coordinator(s)

Ms Joanna Lee

Teaching approach

Work-integrated learning

Active learning

Assessment summary

Within semester assessment: 100%

Assessment

1 - Report

2 - Pitch

3 - Project

Scheduled and non-scheduled teaching activities

Lectures

Tutorials

Workload requirements

Workload

Availability in areas of study

Digital media and communications