Overview
In this unit, students will explore collaboratively with their peers the practical side of developing a strategic campaign plan for community improvement. In doing so, students will apply appropriate theoretical concepts to develop a public relations campaign taking into account intercultural and communicative perspectives. Consequently, students will learn how to … For more content click the Read More button below.
Offerings
S1-01-MALAYSIA-ON-CAMPUS
Rules
Enrolment Rule
Contacts
Chief Examiner(s)
Dr Rizwanah Souket Ali
Unit Coordinator(s)
Dr Rizwanah Souket Ali
Teaching approach
Active learning
Assessment summary
Within semester assessment: 100%
Assessment
1 - Essay
2 - Report
3 - Quiz
4 - Pitch
5 - Media Task
Scheduled and non-scheduled teaching activities
Lectures
Tutorials
Workload requirements
Workload
Availability in areas of study
Global studies in communication and media