Overview
Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers. The major in marketing will provide you with valuable insight and background into the principal activities of marketing for use in any part of an organisation. By focusing on a particular area of marketing … For more content click the Read More button below.
AvailabilityMarketing is listed in B2000 Bachelor of Business at Caulfield as a major and minor.
Learning outcomes
In addition to achieving the broad outcomes of your course, and successfully completing this area of study, you will be able to:
1.
Demonstrate knowledge and skills that contribute to marketing decisions and be capable of responding to marketing challenges
Requirements
48 credit points
Rules
Core units24 credit points
Additional marketing units24 credit points