Overview

Business analytics can unlock the hidden insights in data to give businesses a competitive advantage. Many businesses have masses of data about customers and operations, and need skilled analysts to uncover insights and make informed predictions. This unit uses data visualisation to explore and analyse data sets of all sizes, … For more content click the Read More button below. It will introduce an appropriate software environment for data visualisation, and analytics, and cover visualisation and analysis techniques for categorical and numerical variables. Visualisation methods to be covered include some of Box-and-whisker plots, Mosaics, Rotatable 3D scatter plots, Heat maps, Motion charts, cluster and association charts. Models to be covered may include linear regression models, classification and regression trees, and random forests. Methods for evaluating model performance will also be discussed. Examples from marketing, finance, economics and related disciplines will be included.

Offerings

S2-01-CAULFIELD-ON-CAMPUS
SSA-02-CAULFIELD-FLEXIBLE

Rules

Enrolment Rule

Contacts

Chief Examiner(s)

Shanika Wickramasuriya
Kate Saunders

Teaching approach

Problem-based learning
Active learning

Assessment

1 - Within semester assessment
2 - Examination

Scheduled and non-scheduled teaching activities

Seminars
Tutorials
Workshops

Workload requirements

Workload

Learning resources

Technology resources

Other unit costs

Costs are indicative and subject to change.
Electronics, calculators and tools: $100