Overview
In this unit, you will explore the important industrial, social, and cultural changes brought about by various state-of-the-art digital media technologies, and learn how to apply useful theoretical frameworks to explain those changes. You will learn about some of the hottest digital media phenomena at this moment including their real-world … For more content click the Read More button below.
Offerings
S2-01-MALAYSIA-ON-CAMPUS
Requisites
Prerequisite
Contacts
Chief Examiner(s)
Dr Young Nam Seo
Unit Coordinator(s)
Dr Young Nam Seo
Notes
This is a course free elective for A2006 Bachelor of Arts and Social Sciences and A2007 Bachelor of Communication and Media Studies
Teaching approach
Active learning
Assessment summary
Within semester assessment: 100%
Assessment
1 - Analytical exercise
2 - Group presentation digital campaign review
3 - Case study (Digital media campaign proposal)
Scheduled and non-scheduled teaching activities
Lectures
Tutorials
Workload requirements
Workload