Overview

In this unit, you will explore the important industrial, social, and cultural changes brought about by various state-of-the-art digital media technologies, and learn how to apply useful theoretical frameworks to explain those changes. You will learn about some of the hottest digital media phenomena at this moment including their real-world … For more content click the Read More button below.

Offerings

S2-01-MALAYSIA-ON-CAMPUS

Requisites

Prerequisite

Contacts

Chief Examiner(s)

Dr Young Nam Seo

Unit Coordinator(s)

Dr Young Nam Seo

Notes

This is a course free elective for A2006 Bachelor of Arts and Social Sciences and A2007 Bachelor of Communication and Media Studies

Learning outcomes

On successful completion of this unit, you should be able to:
1.

Identify and discuss the meanings and implications of important digital media theories and apply them to understand and discuss those noteworthy phenomena occurring in the current digital media world;

2.

Apply effective teamwork, written/oral communication, and problem-solving skills by practicing designing effective digital media campaigns based on the thorough understanding of various digital media theories;

3.

Analyse and anticipate the industrial, social, and cultural impacts of the ongoing digital media culture on contemporary and future society.

Teaching approach

Active learning

Assessment summary

Within semester assessment: 100%

Assessment

1 - Analytical exercise
2 - Group presentation digital campaign review
3 - Case study (Digital media campaign proposal)

Scheduled and non-scheduled teaching activities

Lectures
Tutorials

Workload requirements

Workload