Overview

Marketing strategies that may have relatively small effects on buyer behaviour can have very large potential sales, market share and financial payoffs. Understanding key aspects and principles of buyer behaviour is therefore critical for developing successful marketing strategies. This unit focuses on identifying, assessing, developing and applying some of these … For more content click the Read More button below.

Teaching approach

Active learning

Assessment

1 - Within semester assessment
2 - Examination

Workload requirements

Workload