Overview

"You cannot not communicate." This statement is at the heart of why integrated marketing communications (IMC) plays such a critical role within an organisation. Drawing on theoretical and industry based perspectives, in this unit you will gain an understanding of how IMC allows organisations to connect with and influence their … For more content click the Read More button below.

Offerings

MO-TP2-01-ONLINE-ONLINE
MO-TP6-01-ONLINE-ONLINE

Rules

Enrolment Rule

Contacts

Chief Examiner(s)

Dr Bora Min

Learning outcomes

On successful completion of this unit, you should be able to:
1.

use industry accepted and theoretically sound frameworks and processes to prepare an integrated marketing communications plan

2.

construct realistic integrated marketing communication objectives and demonstrate the use of individual and integrated strategies to achieve these objectives

3.

recommend and justify relevant strategies and tactics relating to marketing communications, message and media decisions

4.

evaluate the influences affecting the efficient achievement of integrated marketing communication objectives including budget, resource allocation, project management and environmental pressures

5.

assess broader marketing communication industry issues, offering insight and analysis based on research.

Teaching approach

Online learning

Assessment

1 - Within semester assessment

Workload requirements

Workload

Learning resources

Recommended resources