Overview
Offerings
Rules
Contacts
Chief Examiner(s)
Learning outcomes
use industry accepted and theoretically sound frameworks and processes to prepare an integrated marketing communications plan
construct realistic integrated marketing communication objectives and demonstrate the use of individual and integrated strategies to achieve these objectives
recommend and justify relevant strategies and tactics relating to marketing communications, message and media decisions
evaluate the influences affecting the efficient achievement of integrated marketing communication objectives including budget, resource allocation, project management and environmental pressures
assess broader marketing communication industry issues, offering insight and analysis based on research.