Overview

This unit is designed to provide you with a broad exposure to the major theories in marketing. This exposure will include coverage of both classical and recent research in the field. The unit will provide you with a working knowledge of the important substantive topics and conceptual ideas that underlie … For more content click the Read More button below.

Offerings

S1-01-CAULFIELD-ON-CAMPUS

Rules

Enrolment Rule

Contacts

Chief Examiner(s)

Associate Professor Gerri Spassova

Learning outcomes

On successful completion of this unit, you should be able to:
1.

understand the seminal classic and recent articles in marketing

2.

analyse and critique research papers from different sub-disciplines in marketing

3.

acquire effective academic presentation and writing skills

4.

apply the knowledge acquired from critical analysis of the extant marketing literature to formulate new research ideas.

Teaching approach

Active learning

Assessment

1 - Within semester assessment

Scheduled and non-scheduled teaching activities

Seminars

Workload requirements

Workload