Overview
This unit is designed to provide you with a broad exposure to the major theories in marketing. This exposure will include coverage of both classical and recent research in the field. The unit will provide you with a working knowledge of the important substantive topics and conceptual ideas that underlie … For more content click the Read More button below.
Offerings
S1-01-CAULFIELD-ON-CAMPUS
Rules
Enrolment Rule
Contacts
Chief Examiner(s)
Associate Professor Gerri Spassova
Learning outcomes
On successful completion of this unit, you should be able to:
1.
understand the seminal classic and recent articles in marketing
2.
analyse and critique research papers from different sub-disciplines in marketing
3.
acquire effective academic presentation and writing skills
4.
apply the knowledge acquired from critical analysis of the extant marketing literature to formulate new research ideas.
Teaching approach
Active learning
Assessment
1 - Within semester assessment
Scheduled and non-scheduled teaching activities
Seminars
Workload requirements
Workload