Overview
This unit aims to give you first-hand experience of working in an industry in which you would like to be employed on graduation. Internships are designed to provide you with an opportunity to integrate marketing theory with business practice. Separate internship programs are drawn up for all of you.
Offerings
S1-01-CAULFIELD-DAY-OFF
S2-01-CAULFIELD-DAY-OFF
Rules
Enrolment Rule
Contacts
Chief Examiner(s)
Miss Jane Carroll
Learning outcomes
On successful completion of this unit, you should be able to:
1.
critically analyse a marketing activity
2.
evaluate the impact of a specific marketing theory within a business context
3.
evaluate the experience of working within an organisation
4.
communicate clearly and effectively with both business and academic stakeholders.
Teaching approach
Industry-based learning
Assessment
1 - Within semester assessment
Workload requirements
Workload
Learning resources
Required resources
Other unit costs
Costs are indicative and subject to change.
This is an industry placement unit and students may incur additional costs associated with their placement, such as travel.