Overview

This unit aims to give you first-hand experience of working in an industry in which you would like to be employed on graduation. Internships are designed to provide you with an opportunity to integrate marketing theory with business practice. Separate internship programs are drawn up for all of you.

Offerings

S1-01-CAULFIELD-DAY-OFF
S2-01-CAULFIELD-DAY-OFF

Rules

Enrolment Rule

Contacts

Chief Examiner(s)

Miss Jane Carroll

Learning outcomes

On successful completion of this unit, you should be able to:
1.

critically analyse a marketing activity

2.

evaluate the impact of a specific marketing theory within a business context

3.

evaluate the experience of working within an organisation

4.

communicate clearly and effectively with both business and academic stakeholders.

Teaching approach

Industry-based learning

Assessment

1 - Within semester assessment

Workload requirements

Workload

Learning resources

Required resources

Other unit costs

Costs are indicative and subject to change.
This is an industry placement unit and students may incur additional costs associated with their placement, such as travel.