MKX3631 - Marketing internship

There is a more recent version of this academic item available.

Overview

This unit aims to give you first-hand experience of working in an industry in which you would like to be employed on graduation. Internships are designed to provide you with an opportunity to integrate marketing theory with business practice. Separate internship programs are drawn up for all of you.

Offerings

S1-01-CAULFIELD-DAY-OFF

S2-01-CAULFIELD-DAY-OFF

Rules

Enrolment Rule

Contacts

Chief Examiner(s)

Miss Jane Carroll

Learning outcomes

On successful completion of this unit, you should be able to:

critically analyse a marketing activity

evaluate the impact of a specific marketing theory within a business context

evaluate the experience of working within an organisation

communicate clearly and effectively with both business and academic stakeholders.

Teaching approach

Industry-based learning

Assessment

1 - Within semester assessment

Workload requirements

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Learning resources

Required resources

Other unit costs

Costs are indicative and subject to change.
This is an industry placement unit and students may incur additional costs associated with their placement, such as travel.