Overview

This unit is designed to expose you to the thinking of some of the world's leading marketers. Building on previous knowledge gained in earlier marketing units you'll analyse the critical factors associated with marketing in a global arena. You'll gain a practical understanding of these issues in a global context … For more content click the Read More button below.

Rules

Enrolment Rule

Learning outcomes

On successful completion of this unit, you should be able to:
1.

appraise global marketing and the nature of the forces impacting marketing at a global level

2.

evaluate basic theories and concepts relevant to global marketing and analyse how these theories and concepts can provide insight into, and an understanding of marketing in a global context

3.

compare and analyse a number of senior marketing managers perspectives and marketing strategies

4.

evaluate the importance of cross cultural issues on marketing and their impact on global marketing strategy

5.

develop excellent oral and written communication skills to be able to interact in a professional environment with senior managers.

Assessment

1 - Within semester assessment

Workload requirements

Workload

Learning resources

Required resources

Other unit costs

Costs are indicative and subject to change.
This is a study tour unit and students will incur additional costs which may be associated with flights and incidental expenses. International Study Programs will range in price between $250 and $3000 depending on destination and duration of tour