Overview
Rules
Learning outcomes
appraise global marketing and the nature of the forces impacting marketing at a global level
evaluate basic theories and concepts relevant to global marketing and analyse how these theories and concepts can provide insight into, and an understanding of marketing in a global context
compare and analyse a number of senior marketing managers perspectives and marketing strategies
evaluate the importance of cross cultural issues on marketing and their impact on global marketing strategy
develop excellent oral and written communication skills to be able to interact in a professional environment with senior managers.
Assessment
Workload requirements
Learning resources
Other unit costs
Costs are indicative and subject to change.
This is a study tour unit and students will incur additional costs which may be associated with flights and incidental expenses. International Study Programs will range in price between $250 and $3000 depending on destination and duration of tour