Overview
This unit is designed to provide you with a theoretical and practical appreciation of marketing principles in the general retail business environment. The unit provides a framework for examining, analysing and applying various marketing tools in the formulation and implementation of retail marketing strategies. Topics covered include merchandising planning; merchandise … For more content click the Read More button below.
Offerings
S2-01-MALAYSIA-ON-CAMPUS
Requisites
Prohibition
Prerequisite
Contacts
Chief Examiner(s)
Dr Ewe Soo Yeong
Learning outcomes
On successful completion of this unit, you should be able to:
1.
develop an understanding of the retail industry and identify the different retail formats in Malaysia and internationally
2.
demonstrate a working knowledge of the application of marketing principles in the retail sector
3.
identify and analyse retail trends and their implications
4.
equip students with the skills necessary to analyse retail marketing practices
5.
develop the ability to design and implement retail marketing strategies.
Assessment
1 - Within semester assessment
2 - Examination
Workload requirements
Workload
Learning resources
Required resources