MKF5761 - Managing distribution channels

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Overview

This unit is designed to provide an integrated approach to understanding strategic supply chain and marketing channel management issues. Managing channels of distribution is a critical strategic activity that can ensure effective market coverage and competitive advantage. In today's global high-tech market environment, with vastly shifting customer needs and shifts in balances of power, it is vital to develop sound knowledge and skills in in the design and management of marketing distribution channels and networks. The unit will address issues in both business-to-business (B2B) and business-to-consumer (B2C) markets.

Offerings

S1-01-CAULFIELD-SPLIT-ON

Rules

Enrolment Rule

Contacts

Chief Examiner(s)

Dr Sophie Feng

Learning outcomes

On successful completion of this unit, you should be able to:

demonstrate knowledge of key supply chain and distribution channel management theories, tools and techniques from a marketing perspective

critically analyse the holistic relationship between supply chain and distribution channel management

apply current supply chain and distribution channel management theory to marketing and distribution channel management strategies

work effectively in teams, leadership, inter-personal, communication, and critical thinking capabilities.

Teaching approach

Active learning

Assessment

1 - Within semester assessment

2 - Examination

Scheduled and non-scheduled teaching activities

Seminars

Workload requirements

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Learning resources

Required resources