MKF2540 - Retail management principles

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Overview

An overview of retailing from a management perspective. The development of retailing; the Australian retail industry and its environment; merchandising planning, control and distribution; pricing merchandise; selling and sales promotion; store location, layout and presentation.

Offerings

S1-01-CAULFIELD-ON-CAMPUS

Requisites

Prerequisite

Prohibition

Contacts

Chief Examiner(s)

Mr Peter Wagstaff

Learning outcomes

On successful completion of this unit, you should be able to:

develop an understanding of the retail industry and identify the different retail formats in Australia and abroad

identify the processes and procedures involved in retail planning and management

develop skills for analysing a retail business

identify and analyse retail trends and their implications

create a retail store strategy while utilising various theoretical and practical tools.

Teaching approach

Active learning

Online learning

Assessment

1 - Within semester assessment

2 - Examination

Scheduled and non-scheduled teaching activities

Lectures

Tutorials

Workload requirements

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.