Handbook

To be successful in this unit, background knowledge and application of maths is required at the equivalent of VCE Year 12 Higher level.  You may have satisfied this by completing relevant prerequisite unit/s, or you have covered relevant topics in your final years of secondary study.  You should self-assess your maths competency prior to enrolling in this unit.

This unit contains a hurdle requirement that you must achieve to be able to pass the unit. The consequence of not achieving a hurdle requirement is a fail grade (NH) and a maximum mark of 45 for the unit.

• First semester, Caulfield, Teaching activities are on-campus (ON-CAMPUS)

• Applies to all offerings

• Second semester, Caulfield, Teaching activities are on-campus (ON-CAMPUS)

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Required text: Farris, P.W., Bendle, N.T, Pfeifer, P.E. & Reibstein, D.J. (2016) Marketing Metrics: The Manager's Guide to Measuring Marketing Performance , 3rd edition , Pearson Education.

The only Faculty approved calculators permitted in tests and examinations for all Australian campuses and locations is the HP10bII+ or Casio FX82 (any suffix).

You will need access to Microsoft Excel and Word for this unit.