Handbook

To be successful in this unit, background knowledge and application of maths is required at the equivalent of VCE Year 12 Higher level.  You may have satisfied this by completing relevant prerequisite unit/s, or you have covered relevant topics in your final years of secondary study.  You should self-assess your maths competency prior to enrolling in this unit.

• First semester, Caulfield, Teaching activities are on-campus (ON-CAMPUS)

• First semester, Caulfield, Teaching activities are on-campus (ON-CAMPUS)

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

A useful (but not required) resource is the textbook by Naresh Malhotra: Basic Marketing Research (4th Edition, Pearson New International Edition, 2014).

Required text: Textbook by Naresh Malhotra: Marketing Research: An Applied Orientation (7th Edition, Pearson New International Edition, 2017).The statistical software SPSS --required for the 2nd half of the semester--can be access via Monash Online Vlearning Environment (MOVE). Alternatively, the software is installed on most computers in the computer labs (building K and T) and the library