Overview
This unit draws upon the concepts and theories developed in the social sciences to provide you with insight into the drivers of consumer behaviour. The knowledge obtained in this unit can be of significant benefit to both individual consumers, who can use it to make better consumption decisions, and to … For more content click the Read More button below.
Offerings
S1-01-CAULFIELD-ON-CAMPUS
S2-01-CAULFIELD-ON-CAMPUS
TRI-A-29-CITY-ON-CAMPUS
TRI-B-29-CITY-ON-CAMPUS
TRI-C-29-CITY-ON-CAMPUS
Requisites
Prerequisite
Prohibition
Rules
Enrolment Rule
Contacts
Chief Examiner(s)
Associate Professor Colin Jevons
Dr Nicholas Grigoriou
Associate Professor Gerri Spassova
Unit Coordinator(s)
Dr Tiffany Winchester
Learning outcomes
On successful completion of this unit, you should be able to:
1.
demonstrate a detailed understanding of the consumer decision making process and the main factors that influence consumer behaviour
2.
use consumer behaviour concepts to evaluate and enhance the effectiveness of marketing strategies
3.
explain how this knowledge can be used to help consumers make better and more informed decisions.
Teaching approach
Online learning
Problem-based learning
Active learning
Assessment
1 - Within semester assessment
2 - Examination
Scheduled and non-scheduled teaching activities
Lectures
Tutorials
Workshops
Workload requirements
Workload
Learning resources
Required resources