MKC3500 - Survey data analysis

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Overview

In today's dynamic business environment, organisations are eager to work with people who have strong problem-solving skills based on sound research practices. Building on prior knowledge of marketing research, this unit will enable you to strengthen your research and critical thinking skills using advanced statistical techniques. You will use statistical software packages to apply these techniques to survey data, interpret the output, and discuss the results of their analysis. You will learn how to follow the research process, confidently formulating research questions and hypotheses, right through to communicating research findings and making recommendations that can influence business practice. This unit is for you, if you want to know how using research is often a key point-of-difference for successful organisations.

Offerings

S1-01-CLAYTON-ON-CAMPUS

Requisites

Prerequisite

Prohibition

Rules

Enrolment Rule

Contacts

Chief Examiner(s)

Dr Satheesh Seenivasan

Teaching approach

Active learning

Assessment

1 - Within semester assessment

2 - Examination

Scheduled and non-scheduled teaching activities

Lectures

Tutorials

Workload requirements

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Learning resources

Required resources