Overview
This unit forms the capstone of the marketing major and integrates the conceptual knowledge and skills developed in earlier marketing units and sharpens your ability to evaluate and implement marketing strategies. Particular emphasis is placed on implementing marketing, from action plans at the functional level through to creating a market … For more content click the Read More button below.
Offerings
S2-01-CLAYTON-ON-CAMPUS
Requisites
Prerequisite
Rules
Enrolment Rule
Contacts
Chief Examiner(s)
Associate Professor Srinivas Sridharan
Learning outcomes
On successful completion of this unit, you should be able to:
1.
discuss the issues associated with implementing marketing and marketing strategies within an organisation
2.
advocate the role of marketing and a marketing orientation within organisations
3.
identify, analyse and apply appropriate measurement criteria to assess the implementation and effectiveness of marketing strategies
4.
recommend appropriate implementation, monitoring and control plans for functional level marketing strategies
5.
evaluate and demonstrate the contribution marketing makes within the organisation.
Assessment
1 - Within semester assessment
Scheduled and non-scheduled teaching activities
Lectures
Tutorials
Workload requirements
Workload
Other unit costs
Costs are indicative and subject to change.
Electronics, calculators and tools: $40