Overview
This unit introduces sample survey methods, statistical techniques for the analysis of survey data and also introduces qualitative research techniques. It provides you with the knowledge and skills required to understand the role research methods play in problem identification, decision making, strategy development, marketing planning and the evaluation of marketing … For more content click the Read More button below.
Offerings
S1-01-CLAYTON-ON-CAMPUS
Requisites
Prohibition
Prerequisite
Contacts
Chief Examiner(s)
Dr Junzhao Ma
Learning outcomes
On successful completion of this unit, you should be able to:
1.
describe the steps in planning and implementing marketing research projects
2.
demonstrate the skills and competencies required to conduct both qualitative and quantitative marketing research
3.
demonstrate the skills required to analyse and interpret sample data
4.
understand the role and importance of marketing research within organisations
5.
communicate the results of marketing research projects.
Teaching approach
Online learning
Assessment
1 - Within semester assessment
2 - Examination
Scheduled and non-scheduled teaching activities
Lectures
Tutorials
Workload requirements
Workload
Other unit costs
Costs are indicative and subject to change.
Electronics, calculators and tools: $40