Overview

This unit introduces sample survey methods, statistical techniques for the analysis of survey data and also introduces qualitative research techniques. It provides you with the knowledge and skills required to understand the role research methods play in problem identification, decision making, strategy development, marketing planning and the evaluation of marketing … For more content click the Read More button below.

Offerings

S1-01-CLAYTON-ON-CAMPUS

Contacts

Chief Examiner(s)

Dr Junzhao Ma

Learning outcomes

On successful completion of this unit, you should be able to:
1.

describe the steps in planning and implementing marketing research projects

2.

demonstrate the skills and competencies required to conduct both qualitative and quantitative marketing research

3.

demonstrate the skills required to analyse and interpret sample data

4.

understand the role and importance of marketing research within organisations

5.

communicate the results of marketing research projects.

Teaching approach

Online learning

Assessment

1 - Within semester assessment
2 - Examination

Scheduled and non-scheduled teaching activities

Lectures
Tutorials

Workload requirements

Workload

Other unit costs

Costs are indicative and subject to change.
Electronics, calculators and tools: $40