Overview
In the current information age, the value of marketing analytics in decision making is enormous. The Marketing Decision Analysis unit aims to provide students with the analytical knowledge and reasoning skills to analyse data, evaluate strategies and develop optimal decisions for a range of marketing issues. Students will be exposed … For more content click the Read More button below.
Offerings
S2-01-CLAYTON-ON-CAMPUS
Requisites
Prohibition
Prerequisite
Rules
Enrolment Rule
Contacts
Chief Examiner(s)
Dr Satheesh Seenivasan
Learning outcomes
On successful completion of this unit, you should be able to:
1.
equip students with the knowledge of a range of marketing metrics and models and an ability to apply them to analyse marketing scenarios, phenomenon, issues and problems
2.
develop a capability to interpret metrics and model outcomes, evaluate strategies and develop managerial recommendation
3.
recognise the strengths and limitations of various metrics and models.
Teaching approach
Online learning
Active learning
Assessment
1 - Within semester assessment
2 - Examination
Scheduled and non-scheduled teaching activities
Lectures
Tutorials
Workload requirements
Workload
Learning resources
Technology resources
Other unit costs
Costs are indicative and subject to change.
Electronics, calculators and tools: $40