MKB2705 - Research methods and analysis

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Overview

Research and research reporting helps businesses to make informed decisions about business strategy. You will gain a working knowledge of research methods and data analysis, which includes problem identification, hypothesis formulation and statistical testing. You will also be provided with practical training in survey design and research report writing. The … For more content click the Read More button below.

Research and research reporting helps businesses to make informed decisions about business strategy. You will gain a working knowledge of research methods and data analysis, which includes problem identification, hypothesis formulation and statistical testing. You will also be provided with practical training in survey design and research report writing. The ability to analyse and synthesise research data is highly valued by industry.

Offerings

S2-01-PENINSULA-ON-CAMPUS

Requisites

Prerequisite

MGW1010

6 CP

Introduction to management

MKW1120

6 CP

Marketing theory and practice

MKF1120

6 CP

Marketing theory and practice

MGF1010

6 CP

Introduction to management

MKC1200

6 CP

Principles of marketing

MGC1010

6 CP

Introduction to management

MGB1010

6 CP

Introduction to management

MKB1700

6 CP

Fundamentals of marketing

Prohibition

Rules

Enrolment Rule

Contacts

Chief Examiner(s)

Professor Harmen Oppewal

Learning outcomes

On successful completion of this unit, you should be able to:

explain the research process

identify a business research problem

plan a research proposal

design a survey

analyse and interpret data

prepare a research report.

Teaching approach

Peer assisted learning

Active learning

Research activities

Online learning

Assessment

1 - Within semester assessment

2 - Examination

Scheduled and non-scheduled teaching activities

Lectures

Tutorials

Workload requirements

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.