MGW3401 - Strategic management

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Overview

Business environments including markets, critical success factors, and strategies employed to gain a competitive advantage; the nature of strategic management; the analysis and interpretation of business environments; the nature of competition, relative position of firms, individual strategies and their relationship to critical success factors; strengths and weaknesses related to production, … For more content click the Read More button below.

Business environments including markets, critical success factors, and strategies employed to gain a competitive advantage; the nature of strategic management; the analysis and interpretation of business environments; the nature of competition, relative position of firms, individual strategies and their relationship to critical success factors; strengths and weaknesses related to production, finance, research and development, marketing, administration; the role of structure, controls, rewards, culture and leadership in implementation.

Offerings

S1-01-MALAYSIA-ON-CAMPUS

Requisites

Prerequisite

Prohibition

Contacts

Chief Examiner(s)

Dr Erhan Atay

Learning outcomes

On successful completion of this unit, you should be able to:

identify factors that help companies to survive and prosper

compare various business models and the actual processes of managing strategies

evaluate various techniques of analysing situations that require a strategic response

debate the factors that lead to strategy success and failure

apply strategic management concepts in particular cases.

Teaching approach

Online learning

Case-based teaching

Assessment

1 - Within semester assessment

Workload requirements

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Learning resources

Required resources