MGB3684 - Business strategy - Monash University

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Overview

Business strategy enhances students' knowledge of the process of strategy formulation, implementation and evaluation within a business, and the key contextual factors and managerial decisions which influence this process. You will develop skills in research, academic writing and application to current and future business environments. The unit amalgamates aspects from … For more content click the Read More button below.

Business strategy enhances students' knowledge of the process of strategy formulation, implementation and evaluation within a business, and the key contextual factors and managerial decisions which influence this process. You will develop skills in research, academic writing and application to current and future business environments. The unit amalgamates aspects from a range of management areas and prepares you to be able to develop and apply sound business strategy methods in practical settings.

Offerings

S2-01-PENINSULA-ON-CAMPUS

Requisites

Prohibition

Prerequisite

Rules

Enrolment Rule

Contacts

Chief Examiner(s)

Dr Jess Mitchell

Learning outcomes

On successful completion of this unit, you should be able to:

identify and explain the core concepts of business strategy

explain and evaluate the influence of key contextual variables on a business' strategy

apply and critically analyse business strategy formulation, implementation and evaluation concepts and the relationships between them to different contexts

identify and explain future directions and trends for forming, implementing and evaluating business strategy.

Assessment

1 - Within semester assessment

Scheduled and non-scheduled teaching activities

Lectures

Tutorials

Workload requirements

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Learning resources

Required resources