Overview
As the world of complex technology expands with innovation requiring global foundations, the need for dynamic entrepreneurs grows. The framework of this unit will provide students with the practical knowledge, skills and tools to utilise entrepreneurship to quickly and efficiently evaluate entrepreneurial ideas to provide solutions for a market opportunity. … For more content click the Read More button below.
Offerings
S1-01-MALAYSIA-ON-CAMPUS
SSA-02-MALAYSIA-ON-CAMPUS
Requisites
Prohibition
Rules
Enrolment Rule
Contacts
Chief Examiner(s)
Associate Professor Anuja Dharmaratne
Unit Coordinator(s)
Ms Goh Kim Nee
Learning outcomes
On successful completion of this unit, you should be able to:
1.
Explain the concepts of innovation and entrepreneurship
2.
Demonstrate entrepreneurial creativity
3.
Apply the concepts of intellectual property & venture funding to projects
4.
Conduct basic market research, and analyse the results
5.
Create and evaluate a value proposition
6.
Formulate, review and defend a business case
7.
Devise a pitch and demonstrate pitching competency.
Teaching approach
Enquiry-based learning
Assessment
1 - Assignment 1 - Blog
2 - Assignment 2 - Service Blueprint
3 - Assignment 3 - Business Model Canvas and Financial Statements
4 - Assignment 4 - Weekly Quizzes
5 - Assignment 5 - Final Team Venture Pitch, Mentor Evaluation and Peer Evaluation
Scheduled and non-scheduled teaching activities
Workshops
Workload requirements
Workload