Overview
The rapid developments of the internet, mobile, and related technologies provide not only new business models and lifestyles but also an exciting area for economic analysis. How do start-ups transform a new idea into an online business and build a consumer base? How does selling online advertising space create enormous … For more content click the Read More button below.
Offerings
S1-01-CLAYTON-ON-CAMPUS
Requisites
Prerequisite
Rules
Enrolment Rule
Contacts
Chief Examiner(s)
Dr Chengsi Wang
Learning outcomes
On successful completion of this unit, you should be able to:
1.
understand the essential features and purpose of a variety of online business models
2.
identify and analyse major competition issues that arise in digital markets
3.
understand and explain the strategies used in a range of digital business situations
4.
recommend sound policies that can address concerns regarding market power of giant digital platforms
Assessment
1 - Within semester assessment
Scheduled and non-scheduled teaching activities
Lectures
Tutorials
Workload requirements
Workload