Overview

The rapid developments of the internet, mobile, and related technologies provide not only new business models and lifestyles but also an exciting area for economic analysis. How do start-ups transform a new idea into an online business and build a consumer base? How does selling online advertising space create enormous … For more content click the Read More button below.

Offerings

S1-01-CLAYTON-ON-CAMPUS

Rules

Enrolment Rule

Contacts

Chief Examiner(s)

Dr Chengsi Wang

Learning outcomes

On successful completion of this unit, you should be able to:
1.

understand the essential features and purpose of a variety of online business models

2.

identify and analyse major competition issues that arise in digital markets

3.

understand and explain the strategies used in a range of digital business situations

4.

recommend sound policies that can address concerns regarding market power of giant digital platforms

Assessment

1 - Within semester assessment

Scheduled and non-scheduled teaching activities

Lectures
Tutorials

Workload requirements

Workload